Venue guide

American Family Insurance Amphitheater

American Family Insurance Amphitheater is an amphitheater in Milwaukee, WI.

Venue info

Checked against American Family Insurance Amphitheater’s official sources. Tap a section to open it.

Bag policy

Checked Oct 11, 2026

Clear bags up to 12" x 12" x 6" and small bags, clutches or fanny packs up to 6" x 9" are allowed. Backpacks are not.

Allowed

  • Clear plastic, vinyl, PVC or drawstring bags up to 12" x 12" x 6"
  • Small clutches, bags, wallets or fanny packs up to 6" x 9"
  • Diaper bags (clear or opaque) up to 12" x 12" x 6" for guests with infants

Not allowed

  • Backpacks
  • Large non-clear bags
  • Any bag over the size limits
  • Strollers
  • Umbrellas
  • Professional and GoPro style cameras
  • iPads and tablets
  • Video recording equipment unless the performer allows it

Entrances and doors

Checked Oct 21, 2026

Passenger drop-off and the entrance gates are at the end of East Summerfest Place and Harbor Drive, at the south end of Henry Maier Festival Park. Allow extra travel time on event days.

Parking

Checked Aug 20, 2026

Parking can be reserved in advance through SpotHero or Parkwhiz for lots within walking distance. Event parking is first-come, first-served, and tailgating is not allowed. Accessible parking requires appropriate plates or permits.

Rideshare

Checked Oct 15, 2026

Use the designated pickup and drop-off area on North Jackson Street near the South Gate. Police may adjust traffic patterns when pedestrian traffic is heavy.

Accessibility

Checked Aug 20, 2026

Accessible parking spaces are available in Lot H located directly outside of the Summerfest South Gate.

Food and drink

Checked Aug 20, 2026

The American Family Insurance Amphitheater offers a variety of local food options including BBQ sandwiches, bratwurst, nachos, and pretzels. Beverage options include a wide range of MolsonCoors products, non-alcoholic drinks, spirits, wine, and specialty cocktails.

Re-entry

Checked Oct 15, 2026

Have your event ticket scanned out at the amphitheater turnstiles before leaving. Have it scanned again when you return. Leaving without a scan-out may prevent re-entry.

Tickets and will call

Checked Aug 20, 2026

During Summerfest, the Box Office is open from 10:00 am - 9:00 pm on festival days The American Family Insurance Amphitheater and Box Office are located on the south end of the Henry Maier Festival Park Grounds at the end of East Summerfest Place east of Harbor Drive.

Going to a show at American Family Insurance Amphitheater?

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